CRM Migration Consultant/ CRM Specialist

CRM Migration Consultant (Bloomreach to Klaviyo)

London - £400 a day

Mostly remote

This is an opportunity to join a high-impact CRM transformation project for a well-known retail-focused client. Working through a specialist agency, you will play a key role in migrating CRM capabilities from Bloomreach to Klaviyo, helping to shape the future CRM strategy rather than simply executing a lift-and-shift migration.

The Company

They are a digital agency delivering CRM and customer engagement projects for leading consumer-focused brands. They are supporting a retail client through a significant CRM platform migration and are looking for a contractor who can provide both hands-on delivery and strategic guidance. This is a project-focused engagement where your expertise will directly influence the success of the migration.

The Role and Deliverables

• Lead the migration of CRM campaigns and customer journeys from Bloomreach to Klaviyo.
• Assess existing CRM activity and determine which data, campaigns, and processes should be migrated.
• Design and build CRM workflows, customer journeys, and campaign integrations within Klaviyo.
• Define and implement event-triggered communications and automation processes.
• Ensure effective integration between Klaviyo and wider business platforms, including payment and transactional systems.
• Advise on CRM best practice, segmentation strategy, and optimal platform configuration throughout the migration.

Your Skills & Experience

• Strong hands-on experience with both Bloomreach and Klaviyo.
• Proven capability delivering CRM platform migrations and transformation projects.
• Strong understanding of CRM strategy, customer lifecycle marketing, and marketing automation.
• Experience defining customer segmentation and audience targeting approaches.
• Knowledge of data integration, event tracking, and CRM platform connectivity.
• Ability to build templates, workflows, and automated customer journeys within Klaviyo.
• Experience with Customer.io would be highly advantageous.

If you have strong experience using Bloomreach and Klaviyo please apply below with your latest CV!