CRO Analyst
CRO Analyst
£30,000 - £40,000
Lancashire (3 days a week in office)
If you're passionate about Conversion Rate Optimisation and enjoy turning customer insights into measurable commercial impact, this is an excellent opportunity to take ownership of a growing CRO programme. You'll join a well-established ecommerce business that is investing heavily in its digital capabilities, giving you the platform to influence website performance, customer experience, and revenue growth.
THE COMPANY
This organisation is a recognised leader within the retail sector, combining a strong digital presence with a customer-first approach. They are continuing to invest in e-commerce, digital optimisation, and customer experience, creating exciting opportunities for data-driven professionals. With a collaborative culture and strong focus on innovation, they empower teams to test new ideas and drive meaningful improvements across the online customer journey.
THE ROLE
As a CRO Analyst you will take ownership of the testing roadmap and play a key role in improving conversion across multiple digital platforms.
Specifically, you can expect to be involved in the following:
- Managing and prioritising the CRO testing programme
- Designing, coordinating, and analysing A/B and multivariate tests
- Identifying customer journey friction points through data analysis and behavioural research
- Using heatmaps, session recordings, funnel analysis, and customer insights to generate test hypotheses
- Evaluating test performance and measuring commercial impact and ROI
- Producing clear recommendations and presenting findings to stakeholders
SKILLS AND EXPERIENCE
The successful CRO Analyst will have the following skills and experience:
- Strong experience in CRO, ecommerce, website optimisation, digital product, or customer experience analytics
- Proven ability to design, manage, and analyse A/B testing programmes
- Strong understanding of UX principles and customer journey optimization
- Experience translating data and customer behaviour insights into actionable recommendations
- Confidence presenting findings and influencing stakeholders across the business
- Experience with tools such as AB Tasty, Contentsquare, or similar optimisation platforms
- Commercial mindset with the ability to prioritise opportunities based on impact
- Exposure to ecommerce or retail environments is advantageous, although broader digital experience is also welcomed
BENEFITS
The successful CRO Analyst will receive the following benefits:
- Salary between £30,000 - £40,000 - depending on experience
HOW TO APPLY
Please register your interest by sending your resume to Majid Latif via the Apply link on this page.