CRO Manager

CRO Manager

Hybrid - 1 day a week in London

£300-325 per day OUTSIDE IR35

Asap start

I am looking for a CRO Manager to work for an agency client

What you'll be doing

Strategic Enablement

• Define and refine personalisation and CRO strategies that support long-term business goals.

• Act as Product Owner for testing and personalisation capabilities, ensuring scalability and innovation.

• Align initiatives with wider MarTech, data, and content strategies.

• Partner with CMS teams to streamline workflows and reduce operational friction.

Capability Development

• Lead personalisation and optimisation workstreams across web and app journeys.

• Integrate tools such as Adobe Target, Contentful, Optimizely CMS to support dynamic content and behavioural targeting.

• Create documentation and frameworks to support onboarding, knowledge sharing, and operational consistency.

• Mentor junior team members to build capability across the practice.

End-to-End CRO Execution

• Lead the full experimentation cycle: ideation hypothesis design build QA launch analysis & insights.

• Build, deploy, and optimise tests using Adobe Target, Optimizely or similar platforms.

• Analyse results using GA4, Adobe Analytics, and other tools to provide clear, actionable insights.

• Develop governance and reporting frameworks to ensure accuracy in tracking and measurement.

Collaboration

• Work closely with product, engineering, analytics, and content teams to embed personalisation into delivery lifecycles.

• Partner with clients, vendors, and internal stakeholders to deliver scalable, compliant, high-impact solutions.

• Represent CRO and personalisation strategies in forums, workshops, and planning sessions.

• 3+ years' experience in CRO, digital optimisation, or personalisation roles (agency experience a strong plus).

• Proven track record in delivering both strategic roadmaps and hands-on testing/personalisation.

• Experience running A/B tests and personalisation campaigns, and building scalable experimentation frameworks.

• Strong technical knowledge of front-end web technologies (HTML, CSS, JavaScript).

• Proficiency with Adobe Target, Optimizely, GA4, Adobe Analytics.

• Familiarity with headless CMS platforms (Contentful, Optimizely CMS).

• Bonus: experience with session replay tools (HotJar, FullStory, Decibel), GTM/tag management, or large-scale transformation programmes.

• Excellent communication skills and ability to thrive in cross-functional, multi-client, or multi-market environments.

Please reach out to Grace McCrudden at Harnham for more information