Customer Insights Analyst

Customer Insight Analyst

Hybrid - Blackburn, Lancashire

Salary: up to £55,000

This is an opportunity to join a data-led organisation where customer insight sits at the heart of decision making. The role offers strong exposure to CRM, customer lifecycle strategy, and advanced analytics, with the chance to directly influence customer experience and commercial performance.

The Company

They are an established, customer-focused business operating across a large network of locations, with a strong emphasis on data-driven growth. The organisation is investing in its analytics capability to better understand customer behaviour and optimise engagement strategies. Teams are collaborative and cross-functional, bringing together marketing, operations, and analytics to deliver measurable outcomes. They prioritise high-quality customer experiences and continuous improvement across their services.

The Role

• Analyse customer and transactional data across CRM, digital platforms, and point-of-sale systems to identify trends and opportunities
• Develop and maintain dashboards linking customer metrics such as retention, conversion, and lifetime value to business performance
• Deliver insight to support campaign targeting, segmentation, and personalisation strategies
• Conduct pre and post campaign analysis to measure performance, uplift, and return on investment
• Apply sentiment analysis and key driver techniques to customer feedback and survey data
• Support lifecycle strategy by identifying churn risk, improving recall performance, and increasing engagement
• Partner with marketing, product, and operational teams to translate insight into actionable strategies
• Present clear, commercially focused insights to stakeholders across the business
• Ensure all analysis complies with data protection and governance standards

Your Skills & Experience

• Strong commercial experience in customer insight, CRM analytics, or marketing analytics
• Proficiency in SQL and Python for data analysis and manipulation
• Experience with data visualisation tools such as Power BI or Tableau
• Solid understanding of segmentation, lifecycle management, and retention metrics
• Experience working with CRM and marketing technology platforms across email, SMS, or direct channels
• Ability to analyse and interpret customer survey data, including sentiment and satisfaction metrics
• Strong communication skills with the ability to translate complex data into clear business insight
• Comfortable working with cross-functional stakeholders in a fast-paced environment

What They Offer

• Opportunity to work on high-impact customer analytics projects
• Clear progression within a growing data and analytics function
• Collaborative and supportive working environment

How to Apply

If you are interested in this Customer Insight Analyst role, please apply with your CV to discuss further.