Customer Selections Analyst

I'm hiring a Customer Selections & Analytics Consultant for a long-established UK insurance business that's continuing to invest in its customer analytics and marketing capability.

This is a hands-on SQL role focused on campaign targeting and performance analysis, sitting in a team that directly influences how the business engages and retains its customers.

A well-known UK insurer with a long history, now serving a wide range of customers across business, home, motor and pet insurance.

Data is central to how they grow and retain customers, with a strong focus on improving customer value and engagement through smarter targeting and insight.

You'll sit within a team of SQL-driven analysts responsible for:

• Building the audiences for marketing campaigns
• Ensuring the right customers are targeted at the right time
• Analysing campaign performance and driving improvements

This is a true end-to-end CRM analytics role - from selection through to insight.

• Build customer selections using SQL, based on campaign briefs
• Segment audiences to support targeted marketing activity (e.g. cross-sell and retention campaigns)
• Work with stakeholders across the business to understand campaign requirements
• Analyse campaign performance and provide clear, actionable insight
• Present findings back to stakeholders to improve future campaigns
• Support the development of dashboards and reporting for campaign evaluation
• Help refine targeting approaches through continuous feedback and optimisation

• Strong SQL skills
• Experience in campaign selections / CRM / customer analytics
• Experience building audiences and segmenting customer data
• Experience analysing campaign performance and delivering insights
• Ability to work with stakeholders and explain results clearly
• Good communication and presentation skills

• Experience in insurance or regulated environments
• Experience with Power BI or other visualisation tools
• Understanding of test-and-learn / campaign optimisation approaches

• Own end-to-end campaign analytics - not just reporting
• Work in a team that directly impacts customer strategy and revenue
• Strong bonus (17.5%) alongside salary
• Flexible hybrid working (1 day onsite)
• Fast interview process

• Based in Stratford-upon-Avon
• 1 day per week onsite
• Commutable from Birmingham, Coventry, Warwick, Leicester, Nottingham, and surrounding areas

• SQL test (sent upfront)
• Single competency interview
• Fast turnaround

If you have experience in CRM or campaign analytics and want a role where you can own both targeting and insight, this is a great opportunity.