Data Analyst

Senior Data Analyst / Insight Analyst - Contract - Predictive Modelling

Rate: £370-£400/day (Outside IR35)Location: Remote-first (occasional office visits)Start Date: ASAP | Duration: Initial contract, likely extension

We're seeking a Senior Data/Insight Analyst with strong predictive modelling and recommendation engine experience to help build an in-house personalised advertising platform. You'll apply advanced analytics to make ads more intelligent, relevant, and incremental-uncovering what customers will love, not just what they've bought before.

• Build & optimise recommendation/personalisation models.

• Drive incremental targeting beyond repeat-purchase patterns.

• Apply predictive analytics to customer behaviour & purchase history.

• Use Python (essential), SQL, and ideally PySpark to deliver insights.

• Collaborate with Product, Content, and Data Science to align models with business goals.

• Translate data into clear, actionable insights.

• (Bonus) Explore AI-driven ad content opportunities.

• Proven experience with predictive modelling / recommender systems.

• Strong Python & SQL skills (essential).

• Exposure to PySpark (desirable).

• Strong communicator with ability to link data to business outcomes.

• (Bonus) Experience with Generative AI or content automation.