Data Analyst
Data Analyst
Up to £35,000
Manchester - Hybrid (2 days in office)
The Client
We're working with a global marketing agency that partners with household-name brands across multiple international markets. They're looking to hire a Marketing & Customer Analyst to join their growing analytics function and play a key role in driving insight-led decision-making.
The Role
As a Marketing & Customer Analyst, you'll work across two key areas: marketing performance analysis and customer analytics. This is a hands-on, insight-driven role within a dynamic agency environment.
Marketing Optimisation & Performance Analysis
- Analyse paid media performance across platforms including Google Ads, LinkedIn, and Campaign Manager 360
- Build and maintain dashboards using Power BI (with exposure to Looker and Tableau)
- Evaluate creative effectiveness, headlines, bidding strategies, and regional performance
- Combine data from multiple sources, including GA4 and Adobe Analytics, to deliver actionable insights
- Translate analysis into clear recommendations that directly inform marketing decisions
Customer Analytics
- Analyse customer behaviour, loyalty, membership, and purchasing trends
- Identify patterns, changes, and underlying drivers behind customer actions
- Create clear, impactful visualisations and presentations for stakeholders
- Communicate insights in a way that supports commercial decision-making
Additional Responsibilities
- Contribute to ad-hoc insight projects across the agency
- Support cross-client and cross-sector analytical initiatives
Skills & Experience
- Strong experience with Power BI and Looker
- Experience with GA4 and Adobe Analytics
- Previous experience in a marketing agency or analytics-focused environment
Please note we cannot offer sponsorship for this position.