Digital Analyst
Digital Analyst London - hybrid - 2-3 days a week
Up to £60,000
This is an exciting opportunity to join a business that is investing heavily in digital performance, data quality, and meaningful insights. You will play a key role in building reliable reporting, unlocking digital KPIs, and enabling smarter decisions across web and app journeys.
The Company They are a well-established consumer brand undergoing significant digital growth. With increased investment in analytics, they are strengthening their capability to better understand customer behaviour across web and app touchpoints. You will join a collaborative data function that is committed to building a best-in-class digital reporting and insights ecosystem.
The Role You will: * Own and improve digital reporting across core KPIs including traffic, funnel, conversion, spend and engagement * Build, maintain and optimise dashboards in Power BI * Troubleshoot and resolve reporting issues across GA4, BigQuery and other cloud data sources * Develop and refine SQL queries to support digital reporting and data modelling * Provide actionable insights across web and app journeys * Translate stakeholder questions into clear, reliable reporting outputs * Support the Digital Analytics Lead by taking ownership of reporting so they can focus on tagging strategy and implementation
Your Skills and Experience You will need: * Strong SQL capability, with experience working in BigQuery or Databricks * Hands-on experience with GA4 and digital performance reporting * Experience using Power BI within the last few years * Strong understanding of digital funnels, conversion metrics and engagement performance * Experience producing insights across web analytics and digital journeys
Desirable: * App analytics experience (attribution, onboarding, retention, AppsFlyer etc.) * Working knowledge of cloud-based data environments * Experience with CRO or A/B test analysis * Understanding of tagging concepts
What They Offer * Salary up to £60,000 * Hybrid working, typically 2 to 3 days in the office * Opportunity to shape digital reporting foundations during a period of transformation * Exposure to both web and app analytics with strong career progression potential
How to Apply If you are interested in this Digital Analyst role, please apply today.