Digital Analyst

Department: Commercial Reports to: Digital Analytics Lead Location: London - Liverpool Street (Hybrid)

As this company continues to scale its digital capabilities across global markets, we are looking for a Digital Analyst who will be at the heart of building a robust, insight-driven digital analytics function.

You will ensure that digital performance across web and app is measurable, visible, and actionable-owning dashboards, standardising KPIs, and empowering markets to make data-led decisions. Working closely with the Digital Lead, you'll provide the analytical foundation that supports optimisation, experimentation, and long-term digital growth.

If you love turning data into clarity and are excited by the impact digital insights can make across markets-this is the role for you.

• Build, own, and evolve digital performance reporting (web + app)
• Create and maintain automated Power BI dashboards for traffic, funnel, conversion & engagement
• Translate analytical needs into clear, scalable reporting

• Write SQL queries to extract and manipulate data from GA4/BigQuery/Databricks
• Support the build of digital reporting layers
• Partner with technology teams to improve data quality

• Help standardise digital KPIs and funnel definitions across markets
• Provide regular insight on trends, drop-offs, and performance opportunities

• Act as the first point of contact for digital reporting queries
• Guide country teams through dashboards and performance summaries

• Strong SQL (comfortable querying large datasets)
• Experience building dashboards in Power BI (or similar BI tools)
• Experience with digital analytics platforms (GA4, Adobe, app analytics)
• Understanding of digital funnels and engagement KPIs
• Bonus: Exposure to Databricks/BigQuery or cloud data environments

• Ability to turn business questions into measurable metrics
• Exceptional attention to detail
• Able to explain analytical findings to non-technical audiences

• Experience in experimentation / A/B testing
• Background in telecoms, subscription or e-commerce
• Understanding of app analytics: retention, attribution, etc.

We're looking for someone who is:

• Curious - always asking "why?" behind the numbers
• Organised - able to manage multiple markets and requests
• A strong communicator - confident presenting insights
• Collaborative - works well across analytics, BI, tech, and digital teams
• Ownership-driven - takes full accountability for reporting accuracy

• Impact on core business KPIs (Gross Adds, ARPU, AMPU, Churn/Retention)
• Digital conversion & retention performance
• Quality and completeness of reporting and analytical tools
• Market understanding of digital performance drivers
• Strength of cross-team relationships