Director of Customer Marketing

DIRECTOR OF CUSTOMER MARKETINGUP TO £150,000 HYBRID - 2X A WEEK LONDON

Please note, the company is unable to offer sponsorship and you must be a UK resident to apply

COMPANY

This organisation is an established media and publishing brand, operating at scale with a global audience. Having successfully built a strong subscription base, it is now moving into its next strategic phase: creator-led, membership-driven models. The business is investing heavily in customer engagement, brand differentiation, and community-building as a way to expand its commercial reach and deepen loyalty.

THE ROLE

This is a senior customer marketing leadership role, taking ownership of customer strategy during a critical shift in direction. The position goes beyond reader revenue to encompass membership, partnerships, and creator-led engagement models.

You'll be responsible for:

• Defining and executing customer propositions that increase engagement, differentiation, and brand value.
• Driving short-term wins in subscriptions via perks, partnerships, and campaigns.
• Building and scaling longer-term creator- and community-led membership models.
• Developing strategies to personalise and segment customer engagement at scale.
• Leading a team of 12 (including direct reports in growth and retention).

This is both a strategic and delivery-focused role-balancing long-term vision with rapid innovation and results.

SKILLS

Core Experience

• Proven ability to build customer propositions and commercial products.
• Track record in creating and executing marketing campaigns focused on customer communities.
• Strong understanding of data, segmentation, and marketing technology.
• Experience in channel evaluation and optimisation.
• Ability to deliver personalisation strategies and leverage commercial partnerships.

Personal Qualities

• Resilient, creative, and innovative.
• Comfortable generating and testing ideas quickly.
• Strategic thinker who can balance pace (6 weeks vs 6 months) with long-term goals.
• Able to hold firm on strategy amidst competing internal priorities.
• Ideally brings experience outside of traditional publishing.