Director of Performance Marketing
Director of Performance Marketing London - hybrid - 2-3x a week in officeUp to £200,000 plus high six-figure equity
This is a rare opportunity to shape the growth engine of a fast-scaling consumer business. You will take ownership of performance marketing strategy at a pivotal moment, driving the shift from aggregator-led acquisition to a multi-product, app-first ecosystem with millions of users.
The Company They are a digital consumer brand entering its next phase of growth, expanding from strong foundations into a scaled, multi-product platform. Over the last 18 months they have invested heavily in brand, creative, customer AI, and app-led growth, with performance marketing emerging as a critical capability. They are now building a strategic layer that links daily performance activity to wider commercial ambitions, profitability, and long-term user growth.
The Role As Director of Performance Marketing, you will set the strategic direction for how the business acquires and grows high-value customers. You will work closely with senior leadership to build confidence in performance marketing as a growth engine.
Key responsibilities include: * Owning the long-term performance marketing strategy across all app acquisition channels * Building clear measurement, tracking, and operating models that connect channel activity to commercial outcomes * Leading a high-performing performance team, including an established executional lead and agency partners * Scaling paid media across Meta, Google, Apple Search and emerging channels * Creating frameworks for incrementality, experimentation, and test-and-learn best practice * Partnering closely with Product, Customer Analytics, LTV, and MarTech to drive full-funnel growth * Embedding AI-driven optimisation and workflow improvements
Your Skills and Experience You will bring: * Strong commercial experience in performance marketing within a consumer-focused environment * Deep understanding of high-value app acquisition and digital growth funnels * Ability to think strategically and connect performance activity to unit economics and long-term commercial goals * Confidence managing large budgets and blended in-house/agency delivery models * Strong numerical capability, ideally with a STEM background * Experience building measurement frameworks and performance operating models * A mindset that looks beyond channels to the full customer journey and ecosystem
What They Offer * Base salary between £150,000 and £200,000 * A high six-figure equity package * Opportunity to build a world-class performance marketing function at scale * Senior visibility, strategic ownership, and influence across the organisation * Career progression within a high-growth digital business
How to Apply If you are ready to lead a high-impact performance marketing strategy in a scaling consumer environment, please apply today.