Ecommerce and Digital Manager

Ecommerce and Digital Manager

Hybrid - Wolverhampton (3-4 days per week)

£45,000 - £50,000 + benefits

This is an opportunity to take full ownership of an early-stage direct-to-consumer proposition and shape how it grows. If you enjoy hands-on execution, experimentation, and turning performance data into meaningful commercial decisions, this role gives you the autonomy and influence to make a real impact.

The Company

They are a highly respected heritage brand entering a new chapter with a premium direct-to-consumer offering. Their DTC business is still young, with strong early traction and a clear ambition to refine its customer acquisition, conversion, and digital performance. The team is collaborative, warm and creative, with a thoughtful approach to brand experience and growth.

The Role

You will take full ownership of day-to-day ecommerce and digital performance, focusing on building a consistent rhythm of testing, learning, and optimisation. Your work will directly shape how the business grows its customer base and improves its onsite experience.

Key responsibilities include:

* Running weekly trading routines, reviewing performance and driving clear actions

* Translating data into commercial decisions that improve acquisition and conversion

* Managing and optimising website performance on Shopify, including CRO and funnel improvements

* Executing hands-on paid media campaigns across platforms such as Meta and Google

* Managing email and lifecycle marketing, including segmentation and automated flows

* Building simple, repeatable test-and-learn processes across channels

* Working collaboratively with brand, content, and operations teams to ensure a joined-up customer experience

Your Skills and Experience

You bring strong hands-on digital marketing capability and thrive in early-stage or scaling environments.

They are looking for someone with:

* Strong commercial experience running paid media campaigns directly

* Hands-on experience building and optimising email marketing and automated journeys

* Practical experience with Shopify, CRO, and onsite optimisation tools

* Working knowledge of platforms such as Klaviyo, Ometria or similar

* A practical, hypothesis-driven approach to testing and learning

* The ability to communicate clearly and work closely with senior stakeholders

Nice to have: exposure to SEO, experience in small agencies or early-stage DTC environments, and relevant platform certifications.

What They Offer

* Competitive compensation package

* Hybrid working with regular time in a beautiful countryside office

* 25 days annual leave plus bank holidays

* Pension contributions

* Employee discounts

* Learning and development support

* A genuinely collaborative, supportive environment where your work has a visible impact

How to Apply

If you are excited by the chance to build, test and grow a premium DTC experience, please apply with your CV.