Growth and Acquisition Manager

GROWTH & ACQUISITION MANAGER

UP TO £55,000 EDINBURGH - 3X A WEEK IN OFFICE

*Please note, you must live within an hour commuting distance to Edinburgh and have full UK right to work*

ABOUT THE BUSINESS

A fast-growing UK e-commerce brand in the ready-meals space, specialising in high-quality ambient meals designed for convenience and long shelf-life. With nationwide next-day delivery, the business is rebranding and scaling, targeting a customer base that values ease, independence, and reliable service.

THE TEAM

You'll join a small but agile Marketing team, reporting into the Head of Brand and working closely with the Brand Manager (retention) and Product Manager. This is a hands-on environment where collaboration is key - campaigns move quickly from ideation through to execution and measurement.

At this level, you'll be the growth specialist in the team, trusted to shape and deliver the acquisition strategy end-to-end while leveraging support from agencies and colleagues where needed.

THE ROLE

This is a brand-new position with a clear focus: driving new customer acquisition and converting them into loyal, repeat purchasers. You'll be responsible for developing and delivering integrated growth campaigns across both online and offline channels, while managing significant budgets and optimising performance at every stage of the funnel.

Key responsibilities include:

• Designing and executing multi-channel growth and acquisition strategies (digital + offline)
• Developing campaign messaging, activation, and end-to-end delivery
• Managing and optimising customer acquisition journeys and conversion funnels
• Overseeing significant marketing budgets (£1M+) and ensuring ROI
• Working cross-functionally with product, brand, and external agencies to deliver impact
• Contributing to CRM development and lifecycle marketing as the function expands

SKILLS & EXPERIENCE REQUIRED

• Hands-on experience in growth and acquisition, ideally within e-commerce, FMCG, or food
• Proven track record managing £1M+ marketing budgets
• Experience across both digital and offline acquisition channels (e.g. social, search, TV, radio, press, direct mail)
• Strong data-driven mindset with ability to analyse, test, and optimise campaigns
• Strategic thinker who is also comfortable being hands-on
• Experience working in-house within a fast-growing £10M+ brand
• Excellent communication and stakeholder management skills
• Edinburgh-based (or able to relocate within an hour's commute)

Nice to have:

• Exposure to CRM buildouts and lifecycle marketing (Mailchimp or similar)
• Experience with consumer subscription models
• Familiarity with analytics tools (Google Analytics, Looker)
• Understanding of older adult consumer demographics

WHY APPLY?

• Play a pivotal role in shaping the growth strategy of a fast-scaling e-commerce brand
• Lead significant acquisition projects with both online and offline reach
• Hybrid working in modern offices in central Edinburgh
• Collaborate with a close-knit, hands-on team while driving big-budget campaigns
• Opportunity to make a visible impact on customer growth and retention strategy