Head of CRO

Head of CRO Location: Covent Garden, London - 3 days a week in the office Salary: Up to £75,000

The Company This performance marketing agency and consultancy partners with globally recognised names across entertainment, publishing, e-commerce, B2B, and travel. Their client base includes brands like the Financial Times, The Independent, and Experian. They offer a full-service approach across digital strategy, performance media, experimentation, CRO, and analytics.

The Role The business is looking for a Head of CRO to lead their experimentation function, taking over from the current lead who is transitioning into a new role. This is a great opportunity for someone to take ownership of CRO delivery across key client accounts, with the scope to begin managing a small team within 3-6 months.

Key Responsibilities Client Leadership

• Act as the lead point of contact for CRO delivery on specific clients

• Present strategic recommendations clearly and confidently to senior stakeholders

• Prioritise testing plans that deliver measurable commercial impact, even when working with limited retainer time

Team Management & Mentoring

• Support and develop a small team of junior CRO execs (line management expected within 3-6 months)

• Guide day-to-day delivery, provide direction, and unblock technical or process-related issues

• Champion development through training, feedback, and upskilling opportunities

Strategic Planning & Delivery

• Own end-to-end CRO strategy from planning to implementation

• Analyse performance data to identify impactful testing opportunities

• Ensure all CRO delivery aligns with both business objectives and user needs

Internal Leadership

• Take full ownership of the CRO function as if it were your own business unit

• Drive operational efficiency and improve internal processes

• Contribute to a collaborative, proactive and supportive team culture

Experience & Skillset Must Have:

• Proven experience delivering CRO strategy in a commercially focused environment

• Comfortable owning the full experimentation lifecycle: planning, testing, optimisation

• Strong strategic thinker - able to prioritise the right initiatives that move the needle

• Commercially minded - understands client needs and how to deliver within real-world constraints

• Quantitative analysis skills - able to uncover insights and draw testing hypotheses from data

• Confident storyteller - skilled at communicating test results and strategy through data

• Familiar with tools such as Google Analytics, Adobe Analytics, Mixpanel, or similar

Nice to Have:

• Exposure to digital product or SaaS environments

• Experience in an agency or other client-facing, delivery-focused role