Head of Marketing Analytics

Head of Marketing Analytics London.

Salary up to £115,000 plus bonus and benefits.

This is an exciting opportunity to take ownership of a high-impact Marketing Analytics function within a major consumer brand. You will shape how marketing effectiveness is measured, lead a talented team, and influence multi-million-pound investment decisions using advanced analytical techniques.

The Company They are a large, well-established technology-driven organisation operating at significant scale. Their platform connects millions of customers with a wide network of partners, supported by sophisticated data, pricing, and marketing capabilities. Data is central to their strategy, and they continue to invest heavily in analytics to drive smarter decision-making, stronger customer engagement, and commercial growth.

The Role You will lead a team of marketing and market analytics specialists, with responsibility for: * Driving the end-to-end marketing effectiveness strategy across MMM, incrementality testing, and attribution. * Building confidence in existing MMM outputs and partnering with third-party providers to optimise model performance. * Designing and executing robust incrementality tests and aligning outcomes with last-click attribution. * Providing guidance on top-of-funnel performance, channel optimisation, and long-term brand investment. * Influencing senior leaders on ROI for a substantial quarterly marketing budget and shaping future spending decisions. * Managing and developing a team of 5-8 analysts within a wider data-driven function.

Your Skills and Experience * Strong commercial experience in marketing analytics within a complex or large-scale organisation. * Expertise in Marketing Mix Modelling, attribution, and incrementality testing. * Confident operating across large cross-functional groups and advising senior leadership. * Experience managing and developing analytical teams. * SQL and Python skills are beneficial.

What They Offer * Competitive base salary plus a discretionary bonus of 10 percent. * Pension contribution up to 12 percent. * Hybrid working, typically three days per week on site in their central London office. * Opportunities to shape high-value marketing strategy and lead a growing analytics team.

How to Apply If this sounds like the next step in your marketing analytics career, please apply with your CV.