Head of Marketing Analytics

Head of Marketing Analytics

London (Hybrid, 2-3 days per week)

Up to £150,000 + 15% Bonus

This is an opportunity to build and shape a Marketing Analytics function at a pivotal stage of growth. You will combine strategic leadership with hands-on analytics, helping a growing consumer business establish the frameworks, measurement capabilities, and data foundations needed to scale customer acquisition and engagement.

The Company

They are a fast-growing, digital-first consumer business undergoing significant transformation and expansion. With a broadening product offering and ambitious growth plans, they are investing heavily in data-driven marketing and customer strategy.

Marketing Analytics is an increasingly important capability within the organisation, and this role will play a key part in defining how marketing performance, attribution, and growth measurement are managed in the years ahead.

You will join an environment where there is genuine opportunity to influence direction, introduce best practice, and build capabilities from the ground up.

The Role

You will:

• Lead and develop a team of Marketing Analysts, providing strategic direction and coaching
• Define the vision and roadmap for Marketing Analytics across acquisition, growth, and CRM
• Build scalable measurement frameworks to support marketing investment decisions
• Partner with senior stakeholders to solve complex marketing and growth challenges
• Establish robust attribution approaches across multiple marketing channels
• Assess and improve the current analytics infrastructure, ensuring it supports future growth
• Drive insight into customer acquisition, activation, retention, and lifetime value
• Support marketing effectiveness analysis across channels including paid media
• Translate business questions into actionable analytical solutions
• Remain hands-on with SQL and analytical problem solving where required

Your Skills & Experience

You will have:

• You must come from a consumer-tech, app business background

• Strong experience in Marketing Analytics, Growth Analytics, or Customer Analytics

• Proven experience leading and developing analytics teams
• Advanced SQL skills and the ability to work closely with data architecture and engineering teams
• Experience with GA4 and digital marketing measurement
• Mobile app analytics experience, including attribution, acquisition measurement, and customer lifecycle analysis
• Strong understanding of marketing performance across channels such as Google Ads and Meta
• Experience working with product analytics platforms such as Amplitude or similar
• Knowledge of attribution methodologies and marketing measurement best practices
• The ability to operate at both strategic and hands-on levels
• Experience improving analytics maturity within growing organisations rather than simply maintaining established processes
• Strong stakeholder management skills and the ability to influence senior leaders

What They Offer

• Opportunity to build and shape a Marketing Analytics function from the ground up

• High levels of visibility and influence across senior leadership
• Clear scope for long-term career growth as the function and business continue to scale
• Collaborative and data-driven working environment

How to Apply

If you are interested in this Head of Marketing Analytics opportunity and would like to learn more, please apply with your CV to discuss the role in confidence.