Lead Digital Analyst

Lead Digital Analyst

London, hybrid working | Up to £85,000

This is an excellent opportunity for a Lead Digital Analyst to take full ownership of digital analytics and tagging for a well-known consumer brand. You will combine hands-on GA4 implementation with deep customer and marketing analytics, directly influencing how the business understands churn, campaign performance and new product launches.

The Company

They are a fast-growing consumer-focused business in the telecoms space, with a strong presence in the UK market and ambitious growth plans. Data and insight sit at the heart of their decision making, particularly around marketing performance and customer behaviour. They are investing in their analytics capability and are looking for someone who can own key digital analytics areas while partnering closely with senior stakeholders.

The Role

As Lead Digital Analyst, you will sit in a central insights function and act as the go-to person for digital analytics, tagging and customer insight. You will:

• Own the end-to-end tagging and analytics implementation across web and app, with a focus on GA4.
• Take responsibility for ad hoc reporting, data requests and dashboarding for marketing and commercial teams.
• Deliver core customer and marketing analytics, including churn analysis, customer lifetime value and campaign performance.
• Support and improve data quality, working closely with wider data and engineering teams.
• Work on handset and device-related projects, providing insight on customer behaviour and performance.
• Collaborate with senior stakeholders to shape initiatives that reduce churn and optimise marketing spend.
• Contribute to longer term strategic projects, including evaluating new product launches and larger global marketing initiatives.
• Learn from experienced senior analysts and move towards owning end-to-end analytics projects.

Your Skills And Experience You will bring a strong mix of technical analytics skills and commercial thinking, including:

• Strong SQL skills for querying, pulling and manipulating data.
• Hands-on experience with GA4, including tagging and implementation.
• Experience working in a digital, customer or marketing analytics role.
• Comfortable delivering insight on churn, CLV and campaign performance.
• Ability to manage stakeholders, communicate clearly and translate data into actionable recommendations.
• Strong attention to detail around data quality and accuracy.
• Python experience is a plus but not essential.

Experience in telecoms, subscription or other consumer data-rich environments would be beneficial but is not required.

What They Offer

• Salary up to £85,000, depending on experience.
• Hybrid working, 3 days per week in modern offices near Liverpool Street.
• Opportunity to fully own the tagging and digital analytics area for the business.
• A role that blends hands-on analytics with high stakeholder visibility and influence.
• Exposure to strategic projects across customer, marketing and new product launches.
• Clear scope to grow your ownership of projects and develop your career within a supportive insights team.

How To Apply

If you are a digitally focused analyst who enjoys combining GA4 implementation with customer and marketing analytics, please apply with your CV to be considered for this Lead Digital Analyst role.