MMM Marketing Analytics Manager
Marketing Analytics Manager London, Inside IR35
This is an excellent opportunity to take ownership of a high profile marketing effectiveness programme for a global digital business. You will shape their approach to marketing measurement while remaining deeply hands on with the analytics that drive major investment decisions.
The Company They are a well known digital brand operating at scale across multiple markets and channels. Data, experimentation and performance form the backbone of their decision making. As they continue to grow, they are investing heavily in marketing science to better understand what drives impact. This contract plays a central role in that effort, directly influencing key commercial and media strategies.
The Role and Deliverables * Lead the marketing analytics workstream, defining the roadmap for MMM and broader effectiveness measurement. * Build, implement and refine MMM methodologies to quantify media and key growth drivers. * Use SQL to develop and maintain robust datasets and pipelines that support modelling and reporting. * Translate complex modelling outputs into clear, actionable insights for senior marketing, commercial and finance stakeholders. * Partner with media, performance marketing and marketplace teams to inform channel mix, budget allocation and campaign planning. * Deliver dashboards, frameworks and playbooks that support ongoing investment decisions beyond the duration of the contract.
Your Skills and Experience * Strong experience delivering marketing analytics projects in complex digital environments. * Deep, hands on expertise in building and interpreting MMM. * Confident SQL skills with the ability to extract, manipulate and quality check large datasets. * Experience working with media data across brand and performance channels. * Ability to communicate analytical concepts clearly and influence senior stakeholders. * Collaborative working style with the ability to partner across marketing, data, product and finance.
How to Apply If this freelance role sounds like the right next project for you, please apply today.