MarTech / Data & DAM Specialist

MarTech / Data & DAM Specialist

£400 per day (outside IR35)

6 Months

Fully remote

ASAP start

• Ensure seamless integration of platforms with Leona, including CDPs, DAMs, and media platforms to enable connected performance.
• Collaborate with local markets to assess available data and segments that can be passed from CDPs (e.g., Tealium) into Leona.
• Support privacy reviews and assessments related to MarTech solutions, including tools such as Lotame used within the Connected ID ecosystem.

• Define, coordinate, and implement user permissions and folder structures in partnership with technical product owners and Publicis.
• Ensure Leona governance requirements are met without disrupting parallel workstreams (e.g., OneApp).
• Develop and implement taxonomies and metadata frameworks aligned to organisational and Leona standards.
• Update and enrich existing assets with appropriate metadata where needed.

• Act as a liaison across global and local teams to ensure clarity, alignment, and smooth operational delivery.
• Provide strategic insight while also supporting hands-on execution across MarTech, data, and asset management functions.

• Experience working with Leona (Publicis' proprietary tool) is highly preferred.
• Strong expertise in CDPs-ideally Tealium-and DAM platforms such as Adobe Experience Manager.
• Solid understanding of integrations across MarTech ecosystems, including data flows, segmentation, and asset governance.

• Strong understanding of data privacy considerations within marketing technology environments.
• Experience supporting privacy reviews and compliance checks across data-driven platforms and ID solutions.

• Ability to operate across both strategy and execution, with comfort switching between high-level thinking and hands-on delivery.
• Strong stakeholder management skills, with experience coordinating across global and local markets.
• Excellent organisational skills with a detail-oriented approach to taxonomy design, metadata governance, and permission structures.