Programmatic Sales Consultant

Programmatic Sales Consultant - £350-£400 per day - London - 3-6 Month Contract (Inside IR35)

We are working with a high-profile public art client seeking an experienced Programmatic Sales Consultant to lead strategic initiatives and strengthen partnerships with Demand Side Platforms (DSPs), driving programmatic revenue growth.

Contract Details:

• Rate: £350-£400 per day (Inside IR35)

• Location: London-based office (hybrid options may be available)

• Duration: 3-6 months

Key Responsibilities:

• Lead strategic sales initiatives to identify, onboard, and strengthen DSP partnerships, consistently exceeding revenue targets.

• Build and nurture relationships with senior decision-makers across DSPs, ad exchanges, and media buying platforms to promote the client's programmatic solutions.

• Drive high-level lead generation through networking, events, and digital sales tools to capitalise on emerging opportunities.

• Negotiate and close large-scale contracts, developing long-term partnerships and increasing DSP engagement.

• Deliver market-informed insights and strategic recommendations based on detailed analysis and client feedback.

• Provide in-depth performance analysis, including sell-through rates and conversion metrics, to inform campaign delivery and revenue optimisation.

• Collaborate across product, sales, operations, and tech teams to ensure solutions align with DSP needs and enhance the client's offering.

• Stay ahead of industry trends and technological developments to maintain and grow the client's leadership in the ad tech space.

• Deliver persuasive presentations, demos, and proposals to C-level stakeholders to communicate the value of programmatic offerings.

• Create tailored media kits to support DSP-specific programmatic opportunities.

Ideal Candidate:

• Proven track record in programmatic sales, ideally within a consultancy or contract role.

• Extensive network within DSPs, media buying platforms, and ad exchanges.

• Strong commercial acumen with excellent negotiation and relationship-building skills.

• Proficient in data-driven decision-making and performance analysis.

• Confident communicator with experience presenting to executive-level audiences.

Email Grace McCrudden at harnham for more info!