Qualitative Insight Team Lead

Qualitative Insight Team Lead

£80,000 - £100,000

Mansfield (3 days a week on-site)

This is a standout opportunity for a Qualitative Insight Team Lead to shape and grow a high-impact research function within a creative and insight-led environment. You will play a central role in elevating qualitative capabilities, working closely with senior stakeholders, and influencing how insight drives creative and strategic decisions across major client accounts.

THE COMPANY

They are a well-established, large-scale brand communications business with an embedded insight capability at the heart of their offering. Bringing together creative, production, and insight teams, they operate a highly collaborative model that supports global clients across a range of industries. The organisation is investing significantly in its insight function, with a clear ambition to strengthen its external positioning and expand its research capabilities. You will join a multidisciplinary insight team working in close partnership with creative and client teams.

THE ROLE

As a Qualitative Insight Team Lead, you will lead and scale the qualitative insight function while delivering high-impact research and shaping strategic direction across key client accounts.

Specifically, you can expect to be involved in the following:

• Lead and develop the qualitative research team, with responsibility for hiring and capability growth.
• Own and evolve the qualitative research offering across the business.
• Deliver high-quality qualitative insight, remaining close to research execution and craft.
• Partner with senior stakeholders and account leads on key client engagements.
• Play a leading role across high-profile, global client accounts.
• Introduce and scale new qualitative and hybrid research methodologies.
• Contribute to new business opportunities and support commercial growth.
• Collaborate across insight, creative, and strategy teams in a matrix environment.

SKILLS AND EXPERIENCE

The successful Qualitative Insight Team Lead will have the following skills and experience:

• Strong commercial experience in qualitative research within an agency or consultancy environment.
• Proven ability to lead, mentor, and grow a team or capability.
• Deep expertise across a range of qualitative methodologies such as interviews, focus groups, and behavioural research.
• Experience working with large, complex client accounts and managing senior stakeholder relationships.
• Strong commercial awareness with the ability to link insight to business impact.
• Confidence operating in client-facing leadership roles.

BENEFITS

The successful Qualitative Insight Team Lead will receive the following benefits:

• Salary between £80,000 - £100,000 - depending on experience

HOW TO APPLY

Please register your interest by sending your resume to Majid Latif via the Apply link on this page.