Retail Media Analyst (Contract)

Retail Media Analyst (Contract) London / Remote | Inside IR35

Day Rate: £400/£450 Inside IR35

This is an opportunity to join a major retail organisation on a high-impact retail media project, helping shape how marketing performance is measured and optimised across a diverse media ecosystem. You'll work closely with commercial stakeholders, providing strategic analytics that influence campaign effectiveness and business outcomes.

The Company

They are a well-established retail business with a significant customer presence across multiple channels. Their retail media function is continuing to evolve, creating an opportunity for an experienced analyst to support measurement, optimisation, and strategic decision-making. You will join a collaborative environment where data-driven insight plays a key role in commercial success.

The Role and Deliverables

• Analyse and measure the performance of retail media campaigns across multiple channels.
• Advise stakeholders on campaign setup, tracking requirements, and measurement frameworks.
• Evaluate channel effectiveness and provide actionable recommendations to improve performance.
• Partner with commercial teams to align retail media activity with wider business objectives.
• Develop robust approaches to campaign measurement and performance reporting.
• Support optimisation across CRM, POS, in-store media, website, paid social, and digital analytics channels.

Your Skills & Experience

• Strong experience analysing and measuring retail media campaigns.
• Advanced SQL skills and the ability to work with large, complex datasets.
• Hands-on experience using Databricks.
• Strong capability in Python and/or R for analysis and insight generation.
• Experience working with Google Analytics and BigQuery.
• Ability to translate complex analytical findings into clear business recommendations.
• Strong stakeholder management and communication skills.
• Experience supporting data migration or data integration projects is advantageous.
• Previous experience within a retail environment is beneficial.

How to Apply

If you have strong retail media analytics experience and are confident working with Databricks, SQL, and digital marketing measurement, please apply to discuss this contract opportunity further.