Retail Media Analyst
Retail Media Analyst
£400 - £450 Inside IR35
3 months
This is an excellent opportunity to join a large and well-established retail organisation on a key retail media analytics project. You'll play a pivotal role in helping commercial and marketing teams understand campaign effectiveness, shape measurement strategies, and drive data-led decision making across a diverse range of customer channels.
The Company
They are a leading consumer-focused organisation with a significant digital and physical presence. Operating at scale, they invest heavily in data and analytics to improve customer engagement, campaign performance, and commercial outcomes. Their collaborative environment brings together analytics, marketing, and commercial teams to deliver measurable business impact. This contract offers the chance to influence high-profile retail media activity within a complex, data-rich environment.
The Role and Deliverables
- Analyse and measure the performance of retail media campaigns across multiple customer channels.
- Deliver actionable insights and strategic recommendations to improve campaign effectiveness and business outcomes.
- Partner with marketing, commercial, and business stakeholders to advise on campaign setup, tracking frameworks, and measurement methodologies.
- Support the optimisation of retail media activity across CRM, website, paid social, point of sale, in-store screens, and other digital channels.
- Translate complex commercial objectives into measurable analytical frameworks and performance metrics.
- Contribute to data integration and migration initiatives, ensuring robust reporting and measurement capabilities.
Your Skills & Experience
- Strong experience analysing and measuring retail media or media campaign performance.
- Deep understanding of campaign management, attribution, and performance measurement frameworks.
- Advanced SQL skills with hands-on experience working with large and complex datasets.
- Strong experience using Databricks in an analytics environment.
- Proven capability using Python and R for analysis, modelling, and insight generation.
- Experience working with Google Analytics and BigQuery.
- Strong stakeholder management skills, with the ability to influence decision making through data-driven recommendations.
- Experience supporting data migration or integration projects.
- Previous Databricks migration or integration experience would be highly advantageous.
- Ability to interpret marketing and CRM data, identify trends, and communicate actionable insights to both technical and non-technical audiences.
How to Apply
If you are an experienced Retail Media Analyst with strong campaign measurement expertise and advanced data skills, apply today to discuss this contract opportunity in more detail.