Senior CRM Analyst

Senior CRM Analyst

Hybrid - Cheshire (1-2 days per week)

£50,000 - £55,000

This is an excellent opportunity to lead CRM analytics in a data rich, customer focused environment. You will work closely with Marketing to shape strategy, influence campaigns and deliver measurable commercial impact through high quality insights.

The Company

They are a well established consumer business with a strong UK presence and a loyal customer base. Data plays a central role in how they engage customers across digital and in store channels. The team is collaborative, supportive and focused on using analytics to drive better customer experiences. They offer a modern working environment with hybrid flexibility from their Cheshire office.

The Role

* Lead best practice across CRM analytics including storytelling, visualisation and insight generation

* Act as the subject matter expert for campaign measurement and CRM analytics methodologies

* Partner with Marketing teams to define objectives, optimise campaigns and ensure effective execution

* Use customer and campaign data to shape marketing strategy and CRM planning

* Drive innovation by introducing new tools, techniques and approaches to analytics

* Deliver actionable recommendations to improve engagement and return on investment

Your Skills and Experience

* Strong commercial experience using SQL and working with large scale data warehouses

* Proven delivery of end to end analytics projects from requirements through to measurable outcomes

* Deep B2C CRM analytics experience across targeting, data design and customer journey analysis

* Ability to communicate complex data clearly to non technical stakeholders

* Strong stakeholder management, prioritisation and planning skills

* Collaborative mindset with experience supporting or mentoring others

* Exposure to tools such as Power BI, Salesforce Marketing Cloud or similar is beneficial

What They Offer

* Competitive salary of £50,000 - £55,000 depending on experience

* Hybrid working model based in Cheshire

* Opportunity to shape CRM analytics strategy in a customer centric organisation

* Clear progression opportunities within a growing analytics function

* Supportive and collaborative team environment

How to Apply

If you are interested in this CRM Analytics role, please apply with your CV to learn more.