Senior CRM Analyst

Senior CRM Analyst

Location: Watford Junction (3 days per week in office)

Salary: Up to £60,000 + 10% bonus

Company

Join a market-leading entertainment and gaming business during a period of major digital transformation. With one of the largest marketing spends in the UK, they're investing heavily in data, technology, and personalisation to deliver smarter, more customer-centric campaigns.

CRM is at the heart of this strategy, with new platforms, advanced tracking, and deeper analytics capabilities already being rolled out. It's an exciting time to join and make an impact.

Role & Responsibilities:

As a Senior CRM Analyst, you'll sit within the Decisioning & Analytics team, working across both targeting and analytics:

• Build and segment audiences for multi-channel campaigns (email, app, push, web, paid social, personalisation)
• Analyse campaign performance to measure impact, optimise targeting, and drive ROI
• Create dashboards and reports using Power BI to track KPIs and provide actionable insights
• Work closely with the operations team to deliver end-to-end campaigns
• Contribute to personalisation, automation, and advanced segmentation strategies
• Lead on key campaign streams, shaping logic, testing effectiveness, and improving results

Your Skills & Experience:

• 3+ years' experience in CRM, marketing analytics, or decisioning
• Strong SQL skills - essential for building audiences and analysing data
• Experience with Salesforce Marketing Cloud (or similar CRM platforms) preferred
• Proven ability to measure campaign performance and recommend optimisations
• Background in FMCG, retail, or other high-volume consumer brands advantageous