Senior CRM Analyst (Marketing Measurement)

Up to £55,000 + bonus Cheadle (Near Manchester) - Hybrid (typically 1 day per week)

I'm hiring a Senior CRM Analyst to join a well-known UK retail business, helping to strengthen how they measure and optimise marketing performance.

This is a core hire for the team, focused on building and embedding best-practice campaign measurement across CRM.

You'll sit within the CRM analytics team, working across marketing, product, and commercial teams to:

• Define how campaigns should be measured
• Improve understanding of incremental uplift and ROI
• Upskill the wider team on measurement methodologies

This is less about building dashboards - and more about thinking critically about what "good" looks like in marketing performance.

• Own and develop CRM campaign measurement frameworks
• Evaluate performance across channels (email, app, vouchers, direct mail)
• Design and implement test & control methodologies to measure incremental impact
• Analyse campaign performance and translate results into clear recommendations
• Work closely with stakeholders to define success metrics and improve targeting
• Coach and support other analysts on measurement best practice
• Help move the team towards commercially focused performance reporting (e.g. profit contribution)

• Strong SQL skills (your primary tool)
• Experience in CRM / marketing / campaign analytics
• Strong understanding of campaign measurement methodologies
  • test vs control
  • incremental uplift
  • channel performance
• Experience working with B2C customer data at scale
• Strong stakeholder skills - able to explain insights clearly and influence decisions

• Retail or high-frequency customer environment
• Experience across multiple CRM channels (email, app, direct mail, etc.)
• Exposure to CRM platforms (e.g. Salesforce Marketing Cloud)

• You're primarily a BI / dashboard-focused analyst
• You've only worked in B2B environments
• You lack experience in campaign measurement and experimentation

• 3-7 years' experience
• Someone ready to step into a senior analytical role
• A commercial thinker - focused on impact, not just reporting
• Comfortable working across teams and influencing ways of working
• Someone who can work in ambiguity and challenge how things are measured

• 3 CRM Analytics Managers + wider analyst team
• This role will be the go-to specialist for measurement
• Focus initially on improving measurement frameworks, then broader project work

• Genuine ownership of a key capability gap (marketing measurement)
• High visibility across marketing and commercial teams
• Opportunity to shape how campaign success is defined and measured
• Strong, collaborative team culture (very people-focused business)
• Flexible working (typically 1 day per week in office)

• Salary up to £55,000
• Bonus up to 15%
• Hybrid working + strong culture and benefits

• Stage 1: experience + approach discussion
• Stage 2: SQL & scenario-based discussion (no heavy coding test)

If you're a CRM / marketing analyst who enjoys thinking about how to measure impact properly - not just reporting results - this is a great opportunity to step into a more strategic role.