Senior CRM & Digital Marketing Manager

S ENIOR CRM & DIGITAL MARKETING MANAGER - LONDON

UP TO £70,000

THE COMPANY

We are working with a renowned travel business on a strategic CRM hire.

THE ROLE

The successful Senior CRM & Digital Marketing Manager responsibilities will include:

• Lead and evolve the CRM and digital performance strategy across paid and owned channels
• Manage and develop a team of 5 (CRM Manager, CRM Executive, Digital Marketing Specialist, Social Media & Content Manager, Content Executive)
• Work closely with the Head of Marketing & Digital and Senior Manager for Brand & Campaigns to ensure alignment across the wider team
• Oversee relationships with external agencies, particularly paid search
• Champion a more coordinated approach to customer communications across CRM and digital
• Leverage internal and third-party data sources to inform segmentation, targeting, and personalisation

YOUR SKILLS AND EXPERIENCE

The successful Senior CRM & Digital Marketing Manager will have the following skills and experience:

• A blend of CRM and performance marketing experience-comfortable spanning both areas strategically
• Strong data mindset-able to work with teams to translate data into actionable insight and targeting strategies
• Prior experience managing and developing teams (ideally at least 2-3 direct reports)
• Experience working with or overseeing paid media agencies
• Exposure to Salesforce Marketing Cloud and/or Tealium is a plus but not essential
• Comfortable in a fast-paced, commercially focused environment

THE BENEFITS

The successful Senior CRM & Digital Marketing Manager will receive a salary of up to £70,000, plus an array of additional benefits.

HOW TO APPLY:

Please register your interest by sending your CV to Harry Mincer via the apply link below.