Senior CRM & Digital Marketing Manager

SENIOR DIGITAL MARKETING MANAGER

HYBRID - LONDON - 2X A WEEK

SALARY UP TO £70,000

*Please note, this company is unable to offer sponsorship and you must be a UK resident to apply*

THE COMPANY

This company is one of the UK's major train operating companies, this organisation provides vital rail services across the South of England. Operating both commuter and longer-distance routes, they serve millions of passengers each year and play a key role in regional connectivity and economic activity. Committed to reliability, sustainability, and customer experience, the company is continuously investing in modernising its services, infrastructure, and technology.

THE ROLE

As a Senior Digital Marketing Manager, you can expect to be involved in the following:

• You'll lead a team of 5 covering CRM, paid digital, social, and content, and work closely with the brand & campaigns team.
• It's a strategic position with some hands-on work in the paid world.
• You will orchestrate CRM and digital activity so the two can work together.
• Monitor the MarTech stack (currently SFMC + Tealium) and see what could be improved

REQUIREMENTS

• Proven experience across both Performance Marketing and CRM.
• Comfortable with data and turning it into actionable strategy.
• Confident leading a team (minimum 1-2 direct reports).
• Industry background flexible
• No need to be an SFMC expert, but you should know your way around MarTech conversations.

WHY WORK HERE?

• Lead a high-visibility marketing function in a brand with reach and resources.
• Real opportunity to make an impact - align CRM and performance, upgrade digital, shape strategy.