Senior CRM Executive

SENIOR CRM EXECUTIVE (9-MONTH MATERNITY COVER)

UP TO £35,000

HYBRID - 1X A MONTH IN OFFICE (LONDON)

*Please note, you must be a UK resident and hold full right to right*

ABOUT THE COMPANY

Join a rapidly growing, membership-based organisation that provides exclusive discounts and benefits to a variety of members. With over 4 million members and 15,000+ partner brands across retail, entertainment, and leisure, this business has built a strong community committed to supporting those who support others. The company continues to grow following record engagement during recent years, offering a collaborative and purpose-driven culture where innovation and member value sit at the heart of what they do.

THE ROLE

As a Senior CRM Executive, you'll play a hands-on role in delivering engaging, personalised communications that enhance the member experience across email, SMS, push notifications, and in-app messaging.

Reporting into the Lifecycle CRM Lead, you'll manage and optimise automated and ad-hoc campaigns that drive engagement, retention, and renewal. This is a great opportunity for someone looking to further their CRM expertise in a dynamic, data-driven environment.

KEY RESPONSIBILITIES

• Build and schedule lifecycle, transactional, and promotional campaigns across multiple channels using Braze.
• Create templates and assets (email, SMS, and push) that maintain brand consistency and are easily reusable by the wider team.
• Write compelling copy tailored to different audience segments and campaign objectives.
• Support the execution of automated journeys - including onboarding, renewal, and win-back campaigns.
• Ensure content accuracy by updating offers, imagery, and seasonal messaging across journeys.
• Use tagging, segmentation, and personalisation to deliver dynamic, relevant experiences.
• Monitor live campaign performance and contribute to testing and optimisation efforts.
• Support regular reporting and insights to identify opportunities for improvement.

ABOUT YOU

• CRM experience, ideally within a digital or membership-based environment.
• Working knowledge of Braze or similar CRM platforms.
• Strong attention to detail and an eye for creative, engaging content.
• Confident copywriting skills - able to adapt tone for different audiences and channels.
• Comfortable analysing campaign performance and using data to inform decisions.
• Proactive, collaborative, and able to manage multiple priorities in a fast-paced environment.

HOW TO APPLY

If you're passionate about creating meaningful customer experiences and want to make an impact in a purpose-driven business, send your CV via the link below.