Senior CRM Manager

SENIOR CRM MANAGER UP TO £60,000 HYBRID - LONDON, 3 DAYS A WEEK

Please note, the company is unable to offer sponsorship and you must be a UK resident to apply

Company

This growing retention agency is dedicated to helping ambitious ecommerce brands build lasting customer relationships. With a specialist focus on CRM and email marketing, the team of 11 partners with direct-to-consumer brands to deliver high-impact lifecycle strategies. They work exclusively with Klaviyo and Shopify, positioning themselves as true experts in their niche. Collaboration, accountability, and culture are at the heart of the business. With a new East London office and a people-first mindset, they're proud of their vibrant, social environment and growth-focused outlook.

The Role

This agency is seeking a CRM leader to take ownership of retention strategy across a diverse client portfolio. You'll manage and mentor a team of three CRM specialists, act as the go-to expert on Klaviyo, and oversee CRM execution across up to 20 ecommerce accounts.

This is a hands-on leadership role where you'll partner directly with clients to elevate their retention performance, while balancing team management, client strategy, and campaign optimisation.

Key Responsibilities:

• Lead and mentor a team of 3 CRM specialists, ensuring consistent delivery across accounts.
• Act as the strategic lead for client CRM/retention programmes, advising on lifecycle strategies and optimisation.
• Oversee all CRM briefs and execution across 20+ client accounts.
• Own and report on CRM KPIs across accounts, ensuring measurable client growth.
• Drive campaign testing, measurement, and optimisation.
• Collaborate with account managers, designers, and copywriters to deliver best-in-class campaigns.

Role Requirements

Must-haves:

• Strong Klaviyo expertise and enthusiasm (active in the community, e.g. events).
• Proven experience with ecommerce retention, ideally within Shopify.
• CRM leadership experience (managing at least one direct report).
• Strategic background in CRM, ideally across multiple accounts.
• Strong time management skills and ability to balance leadership with hands-on strategy.

Nice-to-haves:

• Agency background or experience in a fast-growth ecommerce brand.
• Ambition to step into a Head of CRM role, with a roadmap for progression in place.