Senior Data Analyst

Senior Data Analyst (Player Analytics) Hertfordshire - hybrid working 3x a week

Up to £95,000 + bonus

This is a senior analytics role for someone who thrives on ambiguity, pace and commercial impact. You will work at the heart of a data led organisation where analytics directly shapes product, marketing and digital decisions. The role is varied, highly visible and suited to an analyst who enjoys solving new problems rather than running routine reporting.

The Company They are a large, regulated consumer business operating at national scale, with a strong digital and marketing footprint. Analytics is embedded across decision making, with senior leaders actively relying on insight to guide strategy and investment. The organisation is undergoing significant transformation, creating a rare opportunity to influence how data is used across the business.

The Role

• Sit within a central Player Analytics function supporting digital, commercial, CRM and wider business initiatives.
• Lead ad hoc deep dive analysis to uncover player behaviour, risks and commercial opportunities.
• Build and evaluate commercial models to assess the upside and downside of new products, features and incentives.
• Support test and learn activity by forming hypotheses, measuring impact and identifying unintended consequences.
• Optimise digital journeys and player experiences using behavioural and transactional data.
• Act as a thought partner to senior stakeholders, anticipating questions and challenging assumptions with evidence.

Your Skills and Experience

• Strong commercial analytics experience within a consumer or regulated environment.
• Advanced SQL skills, with experience working on large, complex datasets in cloud data warehouses.
• Experience using Python or R for advanced analysis such as segmentation, clustering and cohort work.
• Ability to translate ambiguous business questions into structured analysis and clear recommendations.
• Confidence communicating insight to senior stakeholders with clarity and credibility.
• Understanding of customer motivation and responsible engagement principles is highly valued.

What They Offer

• High autonomy, trust and exposure to senior decision makers.

• The chance to work on high impact projects with real commercial and social outcomes.
• Long term career development within a mature and growing data function.

How to Apply Apply now to learn more about this Senior Data Analyst role and how it could shape the next step in your analytics career.