Senior Data Analyst (Player Analytics)

Senior Data Analyst (Player Analytics) Watford - 3x a week

Up to £95,000 + bonus

This is a high impact senior analytics role for someone who thrives on ambiguity, pace and commercial problem solving. You will sit at the heart of a large, consumer focused organisation where data directly shapes strategy, product decisions and customer engagement. This is not a routine reporting role. You will be trusted to move quickly between complex problems, influence senior leaders and uncover opportunities that materially change business performance.

The Company They are a large scale, highly regulated consumer organisation operating across multiple European markets. The business is going through a major transformation, with data and analytics embedded into decision making at every level. Marketing and digital are core investment areas, supported by one of the largest and richest data estates in the UK. The organisation has a strong purpose led mission and a clear ambition to grow long term value responsibly.

The Role You will sit within a central Player Analytics team supporting digital, commercial, CRM and wider business initiatives. Working closely with senior stakeholders, you will act as a thought partner rather than a delivery only analyst. Key responsibilities include:

• Leading ad hoc deep dive player analysis to identify commercial opportunities and risks.
• Building advanced cohort, segmentation and behavioural analysis to understand customer motivation and value.
• Supporting optimisation of digital journeys, products and interfaces through insight and test and learn analysis.
• Modelling the financial and top line impact of new products, features and incentives, including unintended consequences.
• Evaluating innovation initiatives and prototypes, supporting quarterly and longer term planning.
• Analysing incentive and bonus mechanics to assess impact, identify bonus seeking behaviour and support responsible play.
• Proactively anticipating stakeholder questions and challenging assumptions with data led thinking.

Your Skills and Experience

• Strong commercial experience in advanced data analysis within a consumer or regulated environment.
• High proficiency in SQL and confidence working with large, complex datasets.

• Experience using Python for advanced analytics such as segmentation, clustering and cohort analysis.

• Ability to turn ambiguous business questions into structured analysis and clear recommendations.
• Gravitas and communication skills to influence senior stakeholders and challenge thinking constructively.
• Understanding of customer behaviour, motivation and responsible engagement principles.

What They Offer

• High autonomy and trust, with direct exposure to senior decision makers.
• Access to a large, varied data estate and the opportunity to drive visible commercial impact.
• Long term career progression within a data led, purpose driven organisation.

How to Apply If you are a commercially minded senior analyst who enjoys variety, pace and influence, apply now to learn more about this opportunity.