Senior Digital Product Analyst

SENIOR DIGITAL PRODUCT ANALYST

£55,000 - £65,000

LONDON - 4 DAYS PER WEEK IN OFFICE

THE COMPANY:

Join a high-growth analytics function within one of the UK's leading retail groups, home to a portfolio of well-known high-street and digital brands. Over the past 18 months, the company has made significant investments in its data capabilities. Sitting within the Product Analytics arm of the team, this role will focus on evaluating and improving digital product performance across the business. Reporting to the Analytics Lead, you'll partner with stakeholders across Product, Tech, and Marketing to enable insight-driven decision making.

THE ROLE:

As a Senior Digital Product Analyst, you'll be responsible for analysing digital journeys and on-site performance metrics across multiple brands. This role requires hands-on experience in product analytics, A/B testing, and working with web tracking tools. You'll also support tracking implementation by collaborating closely with the GTM and engineering teams. The business has recently completed a successful migration to Google Cloud Platform (GCP), which is now fully operational. You'll also oversee two junior analysts, providing guidance and mentorship.

YOUR SKILLS AND EXPERIENCE:

• Strong hands-on experience with GA4 (open to Adobe Analytics profiles)
• Proficiency in SQL and/or BigQuery
• Deep understanding of web/product analytics and on-site customer journey analysis
• Familiarity with tagging and tracking implementation (e.g., Google Tag Manager)
• Exposure to A/B testing methodologies
• Experience working cross-functionally in digital environments
• Team leadership or mentoring experience is a bonus