Senior Email Marketing Manager

Role: Senior Email Marketing ManagerWe're looking for a strategic, innovative thinker with a passion for the latest communication tools and a flair for problem-solving. You'll bring fresh ideas, experience, and insight to help take our email marketing to the next level.This role is perfect for an analytical, detail-driven professional who loves reporting, HTML, and strategy. In this role, you'll be lead a talented team of passionate email marketers, drive end-to-end campaigns across multiple brands and products, manage email databases, campaigns and newsletters, and ensure all activity is targeted, effective, and on brand.

To thrive, you'll be a proactive self-starter, comfortable under pressure, and a skilled multi-tasker with a knack for turning data into actionable insights.If this sounds like the role for you, we'd love to hear from you!

Responsibilities* You will be passionate about ensuring the customer receives the right message at the right time, with a focus on optimizing existing triggered email campaigns, as well as developing and launching new ones. * Deliver all promotional and content-based email campaigns in line with the trading and campaign calendars; including creative direction, copy and HTML coding.* You will deliver increased personalisation, segmentation and relevancy in all emails.* Ensure all emails are scheduled and delivered to brief.* Maintain lifecycle communication programmes to drive continuous improvements to customer retention and lifetime value.* Proofread emails for clarity, grammar and spelling.* Deliver the monthly customer email newsletters, offering a range of content across our group services.* Upgrade our email templates using graphics, personalisation and advanced features.* Ensure prompt and accurate communication to minimise unsubscribes.* Maintain robust monthly reporting, analyse campaign performance and suggest improvements.* Ensure emails follow industry policies, best practices and compliance.* Devise and action a testing and optimisation plan for campaign and automated emails, and provide analysis from these on a weekly and monthly basis.* Develop robust documentation, including specific work instructions, and best practices.

Requirements* Excellent written communication and copywriting skills.* Proven work experience as an email marketing manager.* Hands on experience with HTML and content management systems.* Ability to be flexible and adjust strategy to suit and integrate a wide range of technology/marketing platforms.* Strong project management skills.* An ability to work under tight deadlines.* Experience in analytical tools including Google Analytics and Power BI.* Excellent communication and organisation skills.* An acute eye for detail.* Strong commercial awareness and trading focus.* Have an understanding of segmentation and personalisation and how these practices might be used in improving customer communications.* Able to manage time effectively and to prioritise actions.