Senior Product Analyst

SENIOR PRODUCT ANALYST

£400-£500 PER DAY OUTSIDE IR35

REMOTE (MUST BE UK BASED)

3 MONTH CONTRACT

This business is undergoing a major shift in how it uses data, moving from strong reporting foundations to a more insight-led, strategic analytics function. With significant investment in growth and product, they are focused on better understanding member behaviour, engagement, and retention.

As a Senior Product Analyst, you will take ownership of the product analytics workstream, partnering closely with Product, Engineering, and Commercial teams to shape product strategy through data. Rather than simply reporting on performance, you will be responsible for defining how success is measured, identifying opportunities for optimisation, and influencing the product roadmap through actionable insights.

Your responsibilities will include:

• Owning the end-to-end product analytics workstream, acting as the analytical lead across multiple product initiatives
• Leading experimentation programmes, from hypothesis creation and test design through to analysis, recommendations, and implementation
• Defining and evolving product KPIs and measurement frameworks to assess feature performance and user behaviour
• Analysing member engagement, conversion, retention, and transaction behaviour to identify opportunities for product improvement
• Partnering with Product Managers to influence product strategy and prioritisation through data-driven recommendations
• Translating complex analytical findings into clear, commercially focused insights for senior stakeholders
• Driving best practice in product measurement and helping to establish a mature experimentation culture across the business

• Proven experience leading product analytics within a digital product environment
• Strong expertise in experimentation, including A/B testing, hypothesis design, and statistical analysis
• Advanced SQL skills with experience working across the full analytics lifecycle
• Experience with dbt and modern BI tools such as Looker, Lightdash, or similar
• Strong understanding of product metrics, customer behaviour, engagement, and retention analysis
• Excellent stakeholder management skills with the ability to influence product and commercial decision-making
• Experience within digital, marketplace, subscription, or consumer-facing businesses is highly desirable