Technical CRM Manager

CRM TECHNOLOGY MANAGER

LOCATION - LONDON (HYBRID, 2-3 DAYS/WEEK IN OFFICE)

SALARY - UP TO £55,000

ABOUT THE COMPANY

A leading global fintech business with over 20 million users worldwide is data-driven, design-led, and committed to building innovative technology that drives customer engagement and growth!

THE ROLE

As CRM Technology Manager (Braze Specialist), you will be involved in the following:

• Support the migration of multiple markets from legacy platforms into Braze.
• Manage configuration, SDK integrations, and data schema alignment.
• Own the migration playbook, documentation, UAT, and QA processes.
• Unlock and roll out new Braze features (e.g. Content Cards, In-App Messaging, AI Catalyst).
• Build and maintain HTML/CSS/Liquid templates for scalable, high-quality customer comms.
• Champion data-driven segmentation, personalisation, and campaign optimisation.
• Train and enable CRM teams across global markets to self-serve effectively.
• Act as the subject matter expert for Braze, providing technical support and troubleshooting.
• Partner with data and engineering teams to ensure pipelines and integrations remain stable.
• Monitor industry and vendor innovation, bringing new capabilities into the CRM ecosystem.

CANDIDATE REQUIREMENTS

• Hands-on Braze administration experience (or equivalent CEP such as SFMC, Adobe Campaign, Iterable).
• Proven track record in managing CRM migrations or upgrades.
• Strong technical skills: SQL, APIs, SDKs, ETLs, data modelling.
• Ability to code templates (HTML, CSS, Liquid) within Braze or similar platforms.
• Experience with warehouse-driven CRM (Databricks, Hightouch, etc).
• Strong stakeholder management across marketing, data, and engineering.
• Knowledge of compliance, governance, and PII data best practices.
• Project management experience with complex CRM initiatives.
• Familiarity with CMS/DAM integrations (e.g. Contentful, Bynder).
• Exposure to adtech platforms (Meta, Google, TikTok).
• Experience with AI-enabled tools in marketing platforms.
• Multi-market/global experience and/or fintech/regulatory environments.

BENEFITS

• Salary up to £55,000
• Hybrid working model
• Matched pension up to 6%
• Regular learning opportunities and leadership training
• Additional perks: financial coaching, free breakfast/snacks, wellness programmes, social clubs