Web Instrumentation Analyst

Senior Web Instrumentation Analyst London (Hybrid, 3 days in office) | £60,000 - £70,000 + 10% BonusThis is an opportunity to join a growing analytics function at a pivotal stage of its evolution. As a Senior Web Instrumentation Analyst, you will play a leading role in a large-scale web analytics transformation, taking ownership of implementation projects that directly improve data quality, tracking accuracy, and digital decision-making across multiple products.The Company They are a large-scale consumer-focused organisation with an extensive digital presence and millions of customer interactions across their platforms. The business is investing heavily in its analytics capabilities, modernising legacy infrastructure and building a global data and web analytics function.With strong leadership support and significant investment in technology, this is an opportunity to work on business-critical initiatives while helping shape future analytics standards and best practices.The Role As a Senior Web Instrumentation Analyst, you will be responsible for delivering complex web analytics implementations and supporting a major transformation programme.Key responsibilities include:

• Leading hands-on Adobe Analytics implementation projects across multiple digital products
• Owning data layer design, implementation, testing, and quality assurance
• Managing and optimising Adobe Launch configurations and tracking deployments
• Supporting migration from legacy Adobe implementations to Adobe Experience Platform Web SDK
• Troubleshooting tracking issues and improving data reliability and governance
• Collaborating with Product, Marketing Technology, Analytics, and business stakeholders
• Translating business requirements into scalable technical tracking solutions
• Establishing and maintaining implementation standards and technical documentation
• Supporting wider initiatives including attribution, data integration, and future server-side tracking projects
• Providing technical guidance and support to junior team members

Your Skills & Experience

• Strong commercial experience with Adobe Analytics implementation
• Hands-on experience with Adobe Launch, clearly demonstrated across implementation projects
• Strong JavaScript skills and confidence debugging tracking issues
• Experience designing, implementing, and troubleshooting data layers
• Expertise in tag management, tracking implementation, pixel deployment, and QA processes
• Experience delivering large-scale or complex web analytics implementations
• Ability to independently own technical delivery and stakeholder engagement
• Strong communication skills with both technical and non-technical audiences

Desirable experience:

• Adobe Experience Platform Web SDK (Alloy.js)
• GA4
• Server-side tracking
• RudderStack
• OneTrust or other consent management platforms
• Looker or similar BI tools
• Experience within complex digital product or e-commerce environments

What They Offer

• Salary of £60,000 - £70,000 depending on experience
• 10% annual bonus
• Hybrid working with offices in London, Birmingham, and Manchester
• Visa sponsorship available
• Opportunity to lead a major web analytics transformation programme
• Ownership of high-impact implementation projects
• Exposure to modern analytics technologies, including Adobe Experience Platform Web SDK and future server-side tracking initiatives
• Clear opportunity to influence and help shape a growing global analytics function
• Long-term career progression within an expanding data and analytics team

If you are experience with Adobe Analytics and Adobe Launch, please feel free to apply below.