Marketing Analytics Manager
Marketing Analytics Manager (Loyalty)
Up to £75,000 + Benefits | Hybrid (2 days per week in Central London)
This is a fantastic opportunity to join a customer-focused business where loyalty is a key strategic priority. You'll take ownership of loyalty analytics, helping shape customer strategy through insight, measurement, segmentation, and personalisation.
The Company
A well-established consumer brand investing heavily in its customer and loyalty proposition. Analytics sits at the heart of decision-making, with strong visibility across senior stakeholders and a growing focus on data-driven customer engagement.
The Role
You will lead the analytics agenda for the loyalty programme, delivering insights that improve customer retention, frequency, and lifetime value. Key responsibilities include:
- Defining the loyalty analytics strategy and influencing customer decision-making
- Driving customer segmentation and measuring the impact of loyalty initiatives
- Supporting personalised targeting, promotions, and CRM activity
- Building and enhancing reporting using SQL, Power BI, and Databricks
- Designing and evaluating tests across loyalty, rewards, and communications
- Partnering with Marketing, Ecommerce, Product, and Data Science teams to maximise programme performance
Your Skills & Experience
- Strong SQL and data visualisation experience
- Experience in marketing analytics within a consumer-facing environment
- Good understanding of loyalty and CRM metrics, including retention, CLV, segmentation, and RFM
- Ability to influence senior stakeholders and communicate complex insights clearly
- Python experience is advantageous but not essential
What They Offer
- Salary up to £75,000
- Competitive benefits package
- Hybrid working, 2 days per week in the office
- High-impact role with strong senior stakeholder exposure
- Opportunity to shape the future of a strategically important loyalty programme
How to Apply
To find out more about this Marketing Analytics Manager opportunity, please apply with your CV today.