Senior Data Analyst

Senior Data Analyst (MMM/Econometrics)

West London - Hybrid - 4 days on site

Salary - up to £70,000 + bonus

The Company

A data-driven marketing and technology business within a global communications group. Their focus is on helping brands better understand customers and measure the real commercial impact of marketing activity.

The Role

• Act as a senior analytics partner to clients, translating complex measurement and modelling concepts into clear, practical insight.
• Lead and contribute to post campaign analysis, audience evaluation, and effectiveness measurement across digital and customer marketing activity.
• Support client conversations around marketing measurement and econometrics, including engaging with external measurement partners and challenging assumptions, methodologies, and limitations.
• Analyse large-scale customer and transactional datasets to identify trends, opportunities, and actionable recommendations.
• Collaborate with internal teams across analytics and the wider group, providing subject matter expertise on measurement, experimentation, and effectiveness.
• Operate with a high degree of independence while aligning to agreed analytical frameworks and standards.

Your Skills and Experience

• Strong commercial experience in marketing or customer analytics within an agency or client environment.
• Deep understanding of marketing measurement, including MMM and econometrics principles, with experience working closely with these models.
• Solid grounding in statistics and experimentation
• Experience analysing customer and campaign data to inform targeting, optimisation, and strategic decision making.
• Confident working with SQL and a data visualisation tool.
• Able to tell a clear data story and build credibility with senior client stakeholders.

What They Offer

• Competitive salary of up to £70,000, plus bonus.
• Hybrid working
• Exposure to high profile retail and consumer brands.
• Clear scope for professional growth within a well established analytics function and a wider global group.

How to Apply

If you are looking for a senior analytics role with real client influence and intellectual challenge, apply now to learn more.