CRM Marketing Specialist

Your new company
A leading international organisation is seeking an experienced CRM Marketing Specialist to join their marketing team on an 8-month fixed-term contract. This is an exciting opportunity to play a key role in enhancing customer engagement, optimising marketing automation, and driving impactful lifecycle marketing campaigns across a diverse customer base.With a strong focus on innovation and customer experience, this business is investing in its CRM capabilities and is looking for a commercially-minded marketing professional who can bridge the gap between strategy, data, and campaign execution.

Your new role
As CRM Marketing Specialist, you will take ownership of CRM and lifecycle marketing initiatives, helping to maximise customer engagement and improve marketing performance through Salesforce Marketing Cloud.This is a highly visible role where you will influence stakeholders, manage multiple projects, and use data-driven insights to shape future marketing activity

Responsibilities

• Developing and implementing CRM and lifecycle marketing strategies
• Managing and optimising Salesforce Marketing Cloud capabilities
• Building, testing and improving automated customer journeys
• Creating audience segments and lead nurture programmes
• Working with stakeholders to translate business requirements into CRM solutions
• Driving CRM projects from planning through to delivery
• Monitoring campaign performance and identifying opportunities for optimisation
• Ensuring CRM data quality, governance and best practice
• Providing actionable insights to improve customer engagement and campaign effectiveness

What you'll need to succeed

• Previous experience within CRM, lifecycle marketing, marketing automation or customer engagement
• Strong hands-on experience using Salesforce Marketing Cloud
• Experience building and optimising customer journeys, workflows and nurture campaigns
• Knowledge of customer segmentation, lead management and campaign reporting
• Strong project management and stakeholder engagement skills
• Excellent analytical skills with the ability to turn data into actionable marketing insights
• A proactive, organised and commercially focused approach
• The ability to manage multiple priorities within a fast-paced environment
• Candidates from B2B, professional services, manufacturing, logistics, engineering, technology or related sectors are encouraged to apply.

What you'll get in return

• Fully remote role with flexibility and work-life balance
• 8-month fixed-term contract with an established global organisation
• Opportunity to make a genuine impact on CRM strategy and customer engagement
• Exposure to senior stakeholders across multiple business functions
• A collaborative and supportive marketing environment
• The chance to lead key CRM projects and leave a lasting legacy

What you need to do now

If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.
If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion about your career.

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