Demand Generation Manager - FinTech StartUp

Your new company

Our client is a high-growth, VC-backed FinTech business. The organisation provides mission-critical platforms to institutional clients in a highly regulated, global environment. Founded recently it has scaled rapidly through product innovation and technical excellence. The business works with complex financial data, risk and compliance frameworks. It operates with a globally distributed team and a strong culture. This is an opportunity to join at a key growth stage with high visibility and impact.

** Visa sponsorship is not available for this role. Applicants must have full legal right to work in their country of residence. Candidates must be based in the UK, or in a similar time zone to the UK (including European countries and South Africa), and be fluent in English. ** Your new role

They are now looking for a Demand Generation and RevOps Manager to oversee the GTM team's operations. You'll sit within the marketing team's own analytics reporting, CRM coordination, event logistics, and the operational tasks that keep a sales and growth team running.Key Responsibilities:

  • Lead and optimise multi-channel marketing campaigns to drive awareness, engagement, and pipeline growth
  • Oversee campaign performance measurement, reporting on leads, conversion, and commercial impact
  • Support the development and optimisation of marketing systems and processes to ensure accurate tracking and attribution
  • Design and manage scalable lead nurture and lifecycle campaigns aligned to customer journeys.
  • Maintain and optimise CRM processes to ensure marketing and sales alignment around lead quality and pipeline progression.
  • Collaborate with Sales on targeted account-based and growth-focused initiatives
  • Support the planning and delivery of events, partnerships, and industry activations
  • Work closely with Content and Marketing teams to deliver integrated, multi-channel campaigns
  • Identify new market opportunities, verticals, and optimisation levers to improve growth and ROI
  • Support broader go-to-market initiatives and growth operations as required

What you'll need to succeed

  • Experience in demand generation, growth marketing, rev ops, or a combined marketing operations role.
  • Interested in Finance and the FinTech world is a bonus
  • Experience in Start Up
  • Demonstrable experience with ABM campaign.
  • Hands-on experience running paid campaigns on LinkedIn, X and Google.
  • Comfort with data - you can set up tracking, pull reports, and make budget decisions based on performance.
  • Confident using HubSpot.
  • Experience with conversion rate optimization or landing page testing.
  • Experience building email automation workflows (HubSpot, Brevo, or similar).
  • Strong organizational skills.
  • Proactive and resourceful.

What you'll get in return

  • Remote working
  • Joining a scaling FinTech organisation
  • Grow a Marketing Function
  • Competitive Salary and Bonus

What you need to do now If you're interested in this role, click 'apply now'.

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Job Details

Company
Hays Specialist Recruitment Limited
Location
London, South East, England, United Kingdom
Hybrid / Remote Options
Employment Type
Full-Time
Salary
£50,000 - £60,000 per annum
Posted