Paid Media Specialist

• Paid Ads Specialist
• £60,000 - Depending on experience
• Hungerford - Hybrid

Hays Marketing are pleased to be working with a tech and software business who are looking for a Paid Social Specialist to run high-impact campaigns across LinkedIn and Meta. The roles objectives are to drive pipeline and brand visibility and you'll play a key role in executing and optimising paid social strategies, working closely with content, product marketing, and regional leads.

This is a high-impact, performance-focused role for someone who loves to build, test, scale, and improve B2B paid social campaigns that move the needle on revenue.

The Role

• Build, manage, and optimise LinkedIn and Meta campaigns across multiple sectors and geographies.
• Own targeting, bidding, ad copy, creative direction, and audience segmentation.
• Test and optimise ads and landing pages to improve conversion rates and pipeline quality.
• Partner with the Head of Digital Acquisition to allocate and manage budgets efficiently by region and product line.
• Collaborate with content and design teams to brief creatives that align with campaign goals.
• Report on key KPIs: CTR, CPL, lead quality, pipeline contribution, and ROI.
• Stay ahead of platform changes, algorithm updates, and industry trends to keep campaigns performing.

The Candidate

• 3-5 years of experience managing B2B paid social campaigns, ideally in SaaS or tech.
• Strong hands-on experience with LinkedIn Ads Manager and Meta Business Suite.
• Knowledge of audience strategy, creative best practices, and campaign measurement.
• Ability to work with performance data and turn insights into action.
• Experience working in cross-functional marketing teams and fast-paced environments.
• Familiarity with HubSpot, GA4, and attribution tools is a plus.

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