Paid Search Specialist

• Paid Search Specialist
• £60,000 - Depending on experience
• Hungerford - Hybrid

Hays Marketing are pleased to be working with a tech and software business who are looking for a Paid Search Specialist to run high-impact campaigns across LinkedIn and Meta. The roles objectives are to drive pipeline and brand visibility and you'll play a key role in executing and optimising paid social strategies, working closely with content, product marketing, and regional leads.This is a high-impact, performance-focused role for someone who loves to build, test, scale, and improve B2B paid social campaigns that move the needle on revenue.

Key Responsibilities

• Plan, build, and manage Google Search and Display campaigns across multiple markets (UK, US, SA, EU, ANZ)
• Continuously optimise campaigns based on performance (CPC, CTR, conversion rate, CPL, CAC, ROAS)
• Collaborate with our content, design, and product marketing teams to create high-performing ad copy and assets
• Own and improve keyword targeting, bidding strategies, and negative keyword lists
• Regularly review search term reports, conduct competitor audits, and identify new opportunities
• Work closely with regional marketing managers to align campaign strategy with sector-specific goals
• Provide clear monthly reporting with insights, learnings, and next steps

The Candidate

• 5+ years of hands-on Google Ads experience (Search + Display) in a B2B SaaS or multi-product environment
• Strong understanding of conversion tracking, attribution, and how paid search fits into broader demand gen strategy
• Experience using tools like Google Ads Editor, ahrefs, SEMrush, GA4, HubSpot, and/or Google Tag Manager
• Analytical mindset - confident with numbers, trends, and storytelling through data
• Ability to work cross-functionally and handle multiple campaigns with tight timelines
• Familiarity with HubSpot, GA4, and attribution tools is a plus.

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