Hays Marketing are pleased to be working with a local software business who are expanding their in-house marketing team to take further control of digital activities. This business has great opportunities for further development and growth within a supportive and flexible environment.
The Role
Build, manage, and optimise LinkedIn and Meta campaigns across multiple sectors and geographies.
Own targeting, bidding, ad copy, creative direction, and audience segmentation.
Test and optimise ads and landing pages to improve conversion rates and pipeline quality.
Partner with the Head of Digital Acquisition to allocate and manage budgets efficiently by region and product line.
Collaborate with content and design teams to brief creatives that align with campaign goals.
Report on key KPIs: CTR, CPL, lead quality, pipeline contribution, and ROI.
Stay ahead of platform changes, algorithm updates, and industry trends to keep campaigns performing.
The Candidate
3-5 years of experience managing B2B paid social campaigns, ideally in SaaS or tech.
Strong hands-on experience with LinkedIn Ads Manager and Meta Business Suite.
Knowledge of audience strategy, creative best practices, and campaign measurement.
Ability to work with performance data and turn insights into action.
Experience working in cross-functional marketing teams and fast-paced environments.
Familiarity with HubSpot, GA4, and attribution tools is a plus.
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