Digital Marketing Manager (SEO / PPC)

Digital Marketing Manager SEO & PPC Fashion E-Commerce

• Lincolnshire - Hybrid working (initially office-based)
• £40,000 - £45,000 + flexible benefits

If you're an SEO and PPC specialist who wants to take ownership of digital strategy and see your work make a measurable impact, this role could be the perfect next step.
I'm working with a fast-growing fashion e-commerce business that's been thriving since 2018. They've built a strong online presence and have exciting plans to open their first retail store soon, with a flagship store in the pipeline. This is a business that's known for stocking exclusive labels and creating a strong identity in its niche.
Currently, around 70% of their sales come through PPC, which is managed by an external agency. They're now ready to bring more of this in-house while building a solid foundation for organic growth. Your first big project will be a full site audit and SEO overhaul, creating a strategy that improves visibility, boosts conversions, and sets the business up for long-term success. From there, you'll take the lead on PPC, email marketing (with 35,000 active Klaviyo contacts ready to engage), and content creation that drives engagement and sales.
This is a hands-on role with real progression. As the business grows, you'll have the opportunity to build and lead your own marketing team.
What you'll be doing

• Leading a full site audit and SEO revamp to drive organic traffic
• Developing and executing SEO and PPC strategies that deliver measurable ROI
• Managing Google Ads campaigns and reducing reliance on external agencies
• Building content calendars and creating engaging, search-friendly copy
• Optimising Klaviyo email campaigns and flows to boost retention and repeat purchases
• Collaborating with buying and creative teams to align marketing with stock cycles
• Reporting on performance and tying every action to revenue growth

What you'll bring

• Proven experience in SEO and PPC for e-commerce
• Hands-on knowledge of Shopify and Klaviyo
• Strong analytical skills and a commercial mindset
• Ability to balance technical SEO with creative storytelling
• Bonus points for experience in content creation or fashion retail

What's on offer

• £40,000 - £45,000 salary
• Flexible hybrid working (initially office-based for onboarding)
• A forward-thinking employer with a collaborative, supportive culture
• Visible impact, as your work will directly influence revenue and conversion rates
• A clear path to build and lead a marketing team as the business scales

If you're ready to take ownership of digital marketing and help shape the future of a growing fashion brand, click 'apply now' or get in touch with me directly for a confidential chat.

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