Sales Performance & Analytics Manager

About Us

Backed by leading investors including HL Partnership, Better Group, Experian, the CEO of OakNorth, and the former Chairman of Salesforce, we’re building the technology platform powering the future of UK home-buying.

We started by solving a major gap in the mortgage market, helping customers traditional brokers often couldn’t serve. To do that, we built Haya, our proprietary data, automation and decisioning platform.

Today, our technology powers eligibility, affordability and end-to-end mortgage journeys at scale through partners including Experian, reaching millions of consumers.

We are growing rapidly across both Haysto and Picnic, spanning specialist and mainstream mortgages, embedded finance partnerships, direct-to-consumer acquisition and platform-led distribution.

The Opportunity

We are looking for a commercially minded Sales Analyst to help drive performance across one of the UK’s fastest-growing mortgage businesses.

This role sits at the heart of our Sales and Operations teams, turning data into actionable insight that improves conversion, productivity, forecasting and decision-making. You will work closely with Sales Leadership, Operations, Finance and the Executive Team to understand what drives performance, identify opportunities for improvement and support the business as it scales.

This is not a reporting role focused solely on producing dashboards. We are looking for someone who is naturally curious, highly analytical and commercially aware, someone who enjoys finding the story behind the numbers and influencing decisions through evidence and insight.

You’ll have exposure to major enterprise partnerships helping leadership understand how we optimise performance across channels, teams and customer journeys.

As the business grows, this role has the opportunity to evolve into a broader commercial analytics or planning leadership position.

What You’ll Own

• Sales performance reporting and insight across Haysto and Picnic
• Analysis of funnel conversion performance from lead through to completion
• Identifying trends, opportunities and risks within sales pipelines
• Productivity analysis across Mortgage Experts, Mortgage Advisors and Insurance Specialist teams
• Performance tracking against KPIs, SLAs and commercial targets
• Investigating root causes behind performance variances and recommending actions
• Monitoring advisor utilisation, capacity and output trends
• Evaluating the impact of new initiatives, partnerships and process changes
• Scenario modelling to support strategic decision-making and growth planning
• Working closely with Finance to support budgeting and commercial forecasting
• Identifying bottlenecks and areas of friction across the customer journey
• Driving continuous improvement through data-led recommendations

What We’re Looking For

• Experience in an Analyst, Commercial Analyst, Sales Analyst or Business Analyst role
• Strong analytical capability with excellent attention to detail
• Advanced Excel or Google Sheets skills
• Experience building dashboards and reports using BI tools such as Power BI, Looker or Tableau
• Ability to interpret complex datasets and communicate findings clearly
• Strong commercial awareness and an understanding of performance drivers
• Confidence working with senior stakeholders and challenging assumptions constructively
• Comfortable operating in a fast-paced, high-growth environment
• A proactive mindset with a bias towards action and problem solving

Why Join Us?

• Help shape the future of home ownership in the UK
• Work alongside an ambitious leadership team backed by world-class investors
• Influence decisions that directly impact business growth and customer outcomes
• Gain exposure to major strategic partnerships and enterprise-scale initiatives
• Join a business where high performers are given significant ownership and opportunity
• Build your career in an environment where data, technology and execution sit at the heart of everything we do