CRM/ Email Marketing Lead

Head Resourcing Glasgow, Scotland, United Kingdom (On-site)

Where creativity meets clever automation.
Are you a digital marketer who loves great copy and great tech?
This role sits right at the crossroads of messaging, data, and automation - perfect for someone who can write compelling campaigns and build the journeys that power them.
My client is looking for a hands on Digital/Technical Marketing Executive who can deliver end to end campaigns, craft high converting content, and bring customer journeys to life using platforms like Klaviyo, Pardot (MCAE), Microsoft Dynamics Customer Insights Journeys, and wider CRM tools.
If you're organised, curious, and excited by how data, triggers, and smart workflows can drive customer value - you'll be right at home here.

What you'll be doing
Campaign & Content Delivery

• Owning multi channel marketing campaigns from concept to execution, with email at the core
• Writing crisp, conversion driven copy for emails, landing pages, and campaign assets
• Managing campaign calendars and ensuring timely, consistent delivery across lifecycle and promotional activity

Marketing Automation & Journeys

• Designing and building automated journeys - onboarding, nurture, retention, re engagement, and beyond
• Setting up data driven triggers, rules, and segmentation that deliver the right message at the perfect moment
• Continuously improving journey logic using behavioural signals and performance insights

Systems, Data & Integration

• Working confidently across tools like Klaviyo, Dynamics, Customer Insights Journeys and other CRM/marketing technologies
• Managing data fields, attributes, events, and syncs between CRM and marketing platforms
• Collaborating with CRM, data, and technical teams to keep flows clean, accurate, and reliable

Optimisation & Measurement

• Tracking core KPIs (open, click, conversion, retention, engagement)
• Running tests on subject lines, messaging, content, and journey logic
• Using insights to refine targeting, timing, and personalisation

Governance & Best Practice

• Ensuring campaigns align with GDPR and preference management standards
• Keeping clear documentation of journeys, logic, and triggers
• Championing marketing automation best practice and continuous improvement

What you'll bring

• Strong experience in digital and email marketing, with proven campaign delivery
• Excellent copywriting skills tailored to different audiences and lifecycle stages
• Hands on experience with platforms like Klaviyo or Customer Insights Journeys
• Confident working with CRM data, triggers, segmentation, and journey configuration
• Analytical, detail driven mindset with a marketing first approach
• Ability to collaborate across creative, data, and technical teams

Bonus points for:

• Experience with Dynamics 365
• Exposure to eCommerce, FMCG, subscription, or lifecycle driven environments
• Working alongside CRM admins, developers, or data specialists

What success looks like

• Journeys firing flawlessly, with clean data and accurate triggers
• Customers receiving timely, relevant, value driven communications across every stage
• Strong, consistent improvements in engagement and conversion metrics
• Well configured marketing and CRM systems that the wider team trusts