Global CRM Specialist

Global CRM Specialist - Henley-on-Thames (Hybrid) - £50K – Perm

We’re looking for an experienced and strategic Global CRM Specialist to join the team of a growing Henley based B2C business.

You’ll be responsible for shaping and delivering a global CRM and loyalty strategy that enhances the customer experience, improves retention, and drives long-term value.

Working cross-functionally across marketing, eCommerce, retail, and external partners to bring innovative, data-led CRM initiatives to life.

Key Responsibilities

• Develop and execute the global CRM strategy and customer lifecycle communications.
• Lead the design, launch, and optimisation of our first loyalty programme.
• Manage the email marketing calendar, including campaign planning and A/B testing.
• Identify data opportunities for deeper customer segmentation and personalisation.
• Collaborate with internal teams and agencies on CRM and data integration projects.
• Analyse CRM and loyalty data to drive insight-led improvements and performance.
• Support in-store clientelling and create scalable CRM tools for retail teams.

About You

• Strong experience in CRM, ideally in a B2C or D2C environment.
• Hands-on knowledge of CRM platforms (e.g. Klaviyo, HubSpot, Shopify).
• Data-driven with the ability to interpret insights and optimise campaigns.
• Excellent communication and stakeholder management skills.
• Comfortable working across global teams and multiple projects simultaneously.
• Detail-oriented with strong organisational and process management abilities.
• Creative and curious mindset with a passion for marketing innovation.

Desirable Skills

• Experience with Figma or Photoshop.
• Familiarity with loyalty programme design and implementation.
• Background in premium, luxury, or lifestyle brands (is a nice to have ).

What We Offer

• Competitive salary up to £50,000 per annum.
• Hybrid working model with flexibility.
• Opportunity to build and own a global CRM and loyalty strategy.
• Collaborative, inclusive company culture.
• Training and development opportunities.