Digital Marketing Growth Specialist (Graduate)

About Heidi Studio

Heidi Studio is the creative and technical heart of Heidi, a technology-led coffee and bakery business based in Windsor. We sit above our central kitchen, turning brilliant food and experiences into campaigns, products and digital tools. You'll work shoulder-to-shoulder with designers, photographers, chefs and commercial leads, learning how tech, content and operations come together in a fast-growing, real-world environment.

The role

Help us power growth with smart, practical technology-across Heidi and selected client projects. You'll turn data into useful insight, improve web experiences, ship small tools, stand up CRM foundations, and make marketing measurable-collaborating closely with creative and commercial teams.

What you'll do

• Build and maintain reliable dashboards and reports that teams actually use.
• Keep websites fast, trackable and tidy (WordPress or similar CMS; GA4, GTM, SEO basics).
• Set up and optimise PPC (Google/Microsoft/Meta) with clear measurement and simple test-and-learn plans.
• Stand up and maintain HubSpot CRM basics: forms, tracking, lifecycle stages, lists/segments, simple workflows, and data hygiene.
• Own UTM standards and conversion tracking across web, PPC and HubSpot; keep consent/GDPR in good order.
• Ship small internal tools and integrations (JS/TS, basic Python or Apps Script, simple APIs).
• Improve data quality (SQL joins, definitions, documentation) and automate the repetitive bits.
• Contribute to client projects: translate briefs into lightweight solutions, communicate progress, and iterate from feedback.

You'll thrive here if you

• Are comfortable with GA4 + GTM (events, conversions, consent) and HubSpot (forms, lists, workflows).
• Communicate clearly, manage your time across multiple stakeholders, and take ideas MVP iterate.
• Care about outcomes: conversion, CPA/ROAS, speed, clarity, margin-not just the tech.
• Know some coding fundamentals or can use AI to get there: JavaScript/TypeScript, HTML/CSS; SQL; basic Python or Apps Script; Git.

Nice to have: Looker Studio, Google Cloud (GCS/Functions), familiarity with Square/Deputy/Xero, basic email automation, and an eye for clean UI.

Types of things you'll be working on

• A small set of trusted dashboards and a tidy tracking setup.
• PPC running with a simple testing cadence and clear learnings.
• HubSpot capturing quality leads with clean lifecycle stages and useful segments.
• 2-3 tools or automations saving meaningful time each week.
• Positive feedback from internal stakeholders and at least one client project shipped.

Why Heidi Studio

• Real ownership, quick feedback loops, and visible impact.
• Multi-disciplinary exposure (design, photography, culinary, commercial, client services).
• Training budget and a clear path to Product & Growth Engineer within 12-18 months.
• Great coffee and pastry perks-naturally.

How to apply

Send your CV plus a link to something you've built (GitHub, portfolio or demo) and a short note on your contribution and what you'd improve next.

Right to work in the UK required.

• Heidi Studio is an equal opportunities employer. We welcome applications from all backgrounds and don't judge gaps or non-traditional paths.

Company: Heidi Studio - a digital and content creation studio built on top of Heidi bakery's central kitchen

Location: Windsor - fully office-based

Type: Full-time, permanent • Salary: £30,000-£36,000 dependent on experience