Business Development Manager - Digital OR

As a Business Development Manager / Country Manager for a specialist digital health company, you'll be the first commercial hire in the UK, bringing an AI-powered operating room coordination platform that is already delivering measurable improvements in surgical efficiency across European hospitals to the NHS.

• You'll manage the full medical sales cycle from prospecting to close, targeting NHS and private hospitals with a focus on operating theatre and perioperative stakeholders. With no direct reports to begin with, you are the UK business, and this is a hunter role.
• The AI-driven platform is already in active use in surgical departments across Europe, delivering significant improvements in operating room efficiency, theatre utilisation, and patient flow. You'll bring a proven solution to a market that needs it, backed by an established international team.
• Alongside winning new clients, you'll be getting the company onto relevant NHS procurement frameworks and feeding UK market intelligence back to product and leadership - essential for long-term commercial traction in the NHS surgical market.
• Home-based with regular travel to hospitals across the UK, plus attendance at relevant trade shows and industry events.

COMPANY

• A well-funded European digital health company with an established, growing customer base in the surgical sector. The mobile, subscription-based platform is used in real time by operating theatre teams and integrates with existing hospital IT systems. The culture is entrepreneurial and collaborative - this is a rare opportunity to shape the UK market and join a company with real momentum.

REQUIREMENTS

• Proven success in medical sales within the surgical or perioperative space, with hands-on knowledge of operating room workflows and the clinical environment. This is a specific requirement - experience in digital health outside of the perioperative setting is unlikely to be sufficient on its own.
• Likely three to five years of full medical sales cycle ownership with a surgical product solution, well-established NHS relationships and the ability to navigate complex, multi-stakeholder deals from first meeting to signature. You'll need to be highly self-motivated and comfortable building from scratch without a local support network.
• Previous experience as a Business Development Manager, Market Development Manager, or similar commercial lead is ideal; someone who has owned and grown a surgical market and managed the complete sales process from prospecting to close.
• Based in England, with a full UK driving licence and right to work in the UK without restriction. Suitable locations include (but are not limited to): London, Oxford, Bristol, Birmingham, Derby, Nottingham, Leicester, Cambridge, Sheffield, Leeds, Manchester and Liverpool.

PACKAGE

• Salary guide: base up to circa £65,000, with uncapped OTE taking total earnings to £100,000+, plus car allowance, pension, and benefits.